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I Increased Shopify Sales by 108%

I’ve been frustrated over the last 4 or 5 years as my Ugly Sweater sales have been somewhat stagnant. I’ve generally struggled to compete in the SERPs with the big budget jerks that inhale most of the oxygen in this baby niche. Because my domain is sweet (uglysweaters.com) and it’s extremely reliable for direct traffic, I decided to focus my attention this year on accelerating the revenue per visitor, rather than increasing the amount of visitors. If you think about it, the latter is almost always going to be more expensive and/or require more hours. This seemed like an obtainable opportunity after digging through the crates of forums and blog posts on how to increase sales on shopify.

Hours are important for us MicroPreneurs. Enter the shopify apps. For the most part, they are extremely easy to implement and test and a large amount of them are free (some freemium). Again, I spent very little time and money acquiring PR, bought media, paid social, etc. and almost completely ignored some glaring SEO deficiencies the site has.

Here are the resulting traffic numbers:.

Sessions (2017 vs 2016)
-16.35%

Pages / Session
+9.14%
4.64 vs 4.25

Avg. Session Duration
+15.17%
00:01:47 vs 00:01:33

The apps I used to maximize my traffic are the following:.

1. KIT – Kit can send custom emails to your customers thanking them for their purchase and promoting new products and discounts. Easy Instagram and Facebook ads. What a Godsend! I live the KIT app because it does the little things that I always overlook or would do if I wanted to put more hours to the cause. Automatically sending customers a ‘thank you’ email and database emailing past customers gave me an otherwise unrealized 10% repeat customer repurchase. That’s right, I went from a 0% rebuy to 10% just from sending out of the box canned emails!

2. MakeAnOffer – This app is pretty interesting as it engages potential bounces by popping up a box for users to make an offer on a product they were viewing. I’ve always wondered if my pricing strategy was appropriate as there aren’t many competitors to compare. I received a staggering 20 offers using this tool. Some of them were lame, but a high percentage I was able to accept right away or counter. 50% of the offers turned into business. The question I had with this source was whether those visitors may have converted at my retail rate had they been given the uninterrupted chance. However, my total revenue per sale was up 40% this year. Getting deals seemed to stimulate multiple unit orders.

3. Push Button Dropshipping – It’s hard to stay on trend in clothing niches when you are at the mercy of what people donate to Goodwill or how many big box department stores go out of business in your area. Shopify offers a number of solutions for sourcing new product that often requires a few clicks to integrate. It felt illegal how easy it was to refresh my inventory using a few different apps. There were a lot of pluses with this strategy, the profit spread and fulfillment control were not one of them. Most items sold were sourced from Eastern Bloc Europa or China and have had a crazy long delivery leg (resulting in some upset customers and refunds). 40% of all sales this year were for Dropship items!

4. Push Button Channel Integrations – You can buy S*** everywhere now!  Shopify has a solution for that.  For just about any platform you think you SHOULD be spending time getting exposure, Shopify has push button integrations to not only give you some affiliate toggling of your products, but also simply managing your inventory elsewhere.  EXAMPLE: I’ve always been too overwhelmed to extend myself over Ebay as it just seemed like more hassle that it was worth.  This year, in a few broadstrokes, I was able to launch a few hundred SKUs on Ebay and have my inventory auto correct on all channels when a sale was made ANYWHERE.   Mind – blown.  I’ve not only grabbed 10 orders from Ebay this year, but have seen previously unknown conversion sources start popping up.  Shopping from a game console?  I guess that’s a thing…

Here are some telling Ecomm numbers:.

Total Revenue
+108%

Total Orders
+56%

Avg. Order Value
+40%

Did I create an empire this year?  Hardly, even with the triple digit increase in shopify sales.

Growth is growth!

I still have a long way to go to be on par with the major sweater jerks.  Though, I could contend that none of them grew by as large a percent as I did this year.  All in all, after taking advantage of a few tools in the shopify toolbox, prospects are looking bright already for holiday season 2018.

via GIPHY


I Increased Shopify Sales by 108%

I’ve been frustrated over the last 4 or 5 years as my Ugly Sweater sales have been...
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