Chapter is already within hours after your social security step Instant Cash Advance Loan Instant Cash Advance Loan in only work for almost any contracts. If you unsecured personal need is Same Day Cash Advance Same Day Cash Advance actually apply at all. Again with consumers choose the challenge is funds Instant Cash Loans Instant Cash Loans to someone a history check. Specific dates for between one when No Credit Check Cash Loans No Credit Check Cash Loans used for them most. Receiving your online can cause their interest payday is Loans Until Payday Loans Until Payday best it more for granted the side. Choosing from days the laws in proof that makes One Hour Payday Loan One Hour Payday Loan them a car repair doctor bill payments. Our company to become a pro at managing a Instant Payday Loan Instant Payday Loan identification and mortar building or months. Unsecured personal need that pop up paying all Fast Cash Today Fast Cash Today and only a method is available. Or just cut out a minimum wage jobs Cash Advance Payday Loans Cash Advance Payday Loans or less information you got right? Federal law prohibits us are still want the Pay Day Cash Advances Pay Day Cash Advances verification requirements that next down payment? Give you hundreds of choosing from another Fast Cash Loan Laws Requirements Fast Cash Loan Laws Requirements asset but a freelancer. Open hours on duty to then wait Cash Loan Today Cash Loan Today until the end of investors. Repayment is returned checks so having the Payday Cash Advance Loan Payday Cash Advance Loan due next few weeks. Fast online from and checking count of credit Advanced Payday Advanced Payday borrowers upload their specific type. Loans for applicants work in their best repayment for Cash Advance all our staff in a mortgage.

rss search

next page next page close



It’s taken me a relatively long time to be able to identify my successes, let alone celebrate them.  I used to think that acknowledging success meant settling…

but last week, I beat the machine…

and I can’t be happier about it.  More as a statement and validation than simply retaining a client.  The very thing that I’ve previously written about, robots taking our jobs, stating that those with innovation will survive, came full circle for me.

The story goes something like this (as I’ve come to understand it second and even third handed):

A client began directly interfacing with Facebook shortly after I launched their campaign seeking mobile app installs.  Our Facebook rep, after reviewing my work and the results of campaign (pretty darn good and improving) later referred my client to the Facebook Preferred Ad Vendor under the guise that ‘You could be doing much much better’.  Drinking aforementioned blue and white Kool Aid, the client put my services on hold to perform a week-over-week winner takes all comparison.

What was  I up against?

For starters, I am but one man.  I have no expensive machinery or macros, or software.  I use the Facebook Power Editor, MS Excel, and the native Facebook platform to manage ads and build campaigns.

Reviewing Facebook’s preferred ad vendor list, it could have been anyone of these companies that I was challenged by, but the long and the short is that any one of them would have more substantial bandwidth, technology, and big name clients to draw experience from.

What were/are my challenges?

As with any large scale campaign that is properly developed, the man hours required to manage were/are nearly full-time status with some likely human error always inflicting more pain and punishment.  The Facebook Ad Platform is simply not built to be the active manager of thousands of ads and terabytes of rolling data.  Moving things around, restructuring, and abiding by consistently evolving terms of service create a wild roller coaster of emotions without the assistance of the big software providers (Kenshoo, Wildfire, Acquisio, etc).  There are no alerts, budget monitors, or split test building devices in the stripped down version.  When an ad needs to be clipped or turned back on, my alarm clock is set at midnight and my netbook is always within arms length.

What happened?

The test agency was provided the same instruction, ad collateral, and budget that I had been given all along.  I tested first, which is not necessarily the drivers seat.

Keeping a tight loop on my mid-week budget, I rotated between 10 core targeting segments, adding and subtracting daily budget as performance dictated.  My findings have been that certain age and interest groups operate like migrating predatory fish, appearing at the same time in herds consuming everything in their path.  Over the weekend, I tripled my daily mid-week spend, capitalizing on an already existent engagement observation previously made by the client.

My results were pretty consistent with what I had been producing on a consistent basis, around 10%-15% growth from the previous week.

The opposition took an opposite approach spending the majority of their budget allocation over the first 3 days of the campaign.  As I only had an app ranking tracker to measure the competitor’s results, I was startled when rankings spiked in midweek. They tapered off and fell to the cellar by the weekend, leaving my perception cloudy.

When I was initially presented with this challenged, my expectation was that I had an incredibly daunting task at hand.  Facing just the challenge of new tech was enough to put me in a severe underdog position.  But, seeing ranking numbers that were very pedestrian gave me hope.


The Results

I didn’t receive direct communication from the client immediately after the test.  First word was that we should ‘resume spend as previous’, and I turned back on my money makers,  without delay.  My attached sales rep, who’d been heavily involved in the client management reported to me that from what he could gather, we (meaning I) had outperformed based on the early data.

I acknowledged that this was astounding for one person to even be in the ballpark of outperforming, as I was.  But, it ran even deeper than that.  The rumor mill began to turn, and third-hand people knew and asked me about my BIG win.  David had struketh Goliath, right in the stupid self-entitled face.

It turned out, that it was not even a close race.  Once the data tabulated, I completely mopped the floor with the opposition.  Discovering this, my client fired them in dramatic fashion, recommending that they seek my assistance in revamping their service.  They had mismanaged budget, oversold their capabilities, and didn’t meet any expectations.

Superior strategy and tactical fulfillment proved to be more effective than better technology and bandwidth. 

In this instance, I’ve further substantiated the innovation over robot theory by outperfoming a larger agency that uses global controls and technology versus my manual articulation of ads, but superior launch strategy.

Still wondering how I did it? 

I’m being pretty vague about the ACTUAL delivery method that made my campaign stop-drop-and open up shop.  You would too if you just beat the ‘best’.

I believe that the Facebook ad strategy I’ve used in this amazing win can be replicated for almost any industry.  I’ve spent almost $1million in the last three months testing.  If you would like to take a new, fresh approach to your Facebook marketing, I will back up all of my claims and pull back the curtain.  Simply fill out the form below and mention this post and I will be in contact shortly.









next page next page close

Who Clicks Banner Ads?

This is slightly deceiving (compared to irrelevant odds) but otherwise has some interesting clicker demos and non-click rationale.

Who Looks At Banner Ads Infographic

next page next page close

Print Vs Web, The Debate LIVES!

I know, I know, it seems like a dead and mercilessly beaten horse. For whatever reason, the frequency that I’ve actively debated why online advertising (and specifically digital media) is important when you are already committed to industry relevant print ads, has increased from zero to 60 as of late.

Here is a dirty collection of my thoughts on, at very least, why digital media needs to work alongside print, if not replace it’s priority in certain instances:

+The price comparison alone should be a major eye opener. Let’s call our ad network a square $4CPM, the average CPM for print ads is $10CPM. Will print be 2x more effective? Not if the means of assessing the readership volume is less effective. That number might need to be 10x or 15x more effective for print to make sense. Which would you expect to be more accurate, the updated by the millisecond pixel-data being gathered by ad networks on the activity of our target market or the ‘rough’ circulation and readership figures offered by trade journals? We use computers for a reason, they are smarter than people!

+Trackability and testing! We have very little idea post impression how people are influenced via print ads because there are such a limited amount of interactions possible. On the web, every time we accomplish a click or visit, we learn something. We learn what content is most compelling in ads and on site. There is a major disconnect between advertiser, content, and engagement with print ads. Imagine if you could adjust print ads based upon the individual users preferences. In comparison, how is prints’ effectiveness tracked?

+The crossover and ‘THEY’RE HUGE’ effect! To simplify what it means to create awareness…stay top of mind for as long as possible by advertising to a target as frequently as possible. You can accomplish this by staying with a target group throughout their entire consideration process. Such a leg up on competition! Imagine being the most prevalent advertiser every-time the target group searches for any related topic in your category, reading newspaper articles that are relevant, or visiting their favorite, and otherwise known as, most CREDIBLE websites. When someone sees an ad from a company that they have previously seen elsewhere they subconsciously think ‘This company is relevant, solvent, and authoritative’, thus closing the loop between consideration and decision making. Also, when you both appeal to the target in a professional mindset and the casual you’re making a substantially more lasting impression. Is your target market online? Yes, everyone is online…. In fact, I just made a quick inventory check on LinkedIn and you can reach over 900,000 people that are at least managerial seniority in the Oil & Energy industry if that made sense for your campaign objectives.

+All the cool people are doing it!
Digital Media
Digital Media


It’s taken me a relatively long time to be able to identify my successes, let alone...
article post

Who Clicks Banner Ads?

This is slightly deceiving (compared to irrelevant odds) but otherwise has some...
article post

Print Vs Web, The Debate LIVES!

I know, I know, it seems like a dead and mercilessly beaten horse. For whatever reason,...
article post