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Social Media Contest Insider
I have the rare opportunity to get an inside look at a strictly ORGANIC driven social media contest. Typically when I’ve launched social contests with ambitious goals, I’ve included media buys to help stimulate the acquisition of leads or entrants. A celebrity factor at the highest level is one that I’ve never experienced in predicting a campaign’s output.
Though my role is nominal, I have an inside look at the current running #LIVELIKEADAM Facebook contest, featuring Adam Levine of Maroon 5. Here are the details of the campaign…
Creative Agency: Cofa Media
Contest Premise: Every submission to receive Adam Levine’s new fragrance will have an opportunity to enter the #LIVELIKEADAM contest; prize package includes a stay at the famous Chateau Marmont in Hollywood, CA.
Campaign Goal: 100,000 entrants
Flight: Feb 4th-7th
The current assets in play are:
1) A Maroon 5 Facebook fan page with over 17 million likes.
2) A Maroon 5 twitter following of 2.3 million.
3) An Instagram following of over 81,000
4) A custom Facebook App that content-locks exclusive details about #LIVELIKEADAM
The difficulty in launching with reasonable expectation. Post Super Bowl, will fans and followers of Marron 5/Adam Levine be activated and eager to participate?
The total fanship is approximately 20 million, what would you expect the total entrants count to end up?
As early numbers begin to tabulate, I’ll update in the comment thread below.
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