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ObAMA By the Numbers

Unless you’ve been living in an Internet cave forged out of mute buttons, you know that President Obama conquered Reddit by doing an AMA (ask me anything). In some circles, this appearance is being likened to the Fireside Chats by FDR. Others are commiserating about a lack of professionalism that the President displays by making his presence felt like a Hollywood starlet.

My opinion is that this further constitutes what the rest of us have already known about the Web for a very long time. Your access to anyone-anywhere changes the way we think and interact with people once known for being completely distant. This act put Obama ‘in-reach’ for millions, much like how Twitter brings us close to Bieber and inside the bedroom of Kanye West. The world we live in is one that can be transformative. Obama is not a despondent figurehead-robot. We now know him to be a person and interactive in OUR world.

All-in-all, you can’t deny that when your milkshake brings all the boys to the yard, they’re like, ‘it’s better than yours’.

Here’s a chart of what of Obama’s Milkshake did to Reddit traffic:

Reddit speed and connectivity was spotty during the whole affair, and is still experiencing a greater than expected load of visitors.

For more on the Obama AMA, check out the actual thread HERE.


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The Night Creepers–Impulsive Travel Bookings

by Hoteltonight. Browse more infographics.


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ebook Marketing Blunders

Dear Marketing Diary,

I’ve been a devout student of Marketing for close to 10 years now. I’ve seen the Internet grow like a weed and have done my best to adapt to it’s many quirks. Though I’m still just a simple person of very pedestrian Marketing pedigree– I excel at web strategy, I find comfort in making business decisions, and I relish the opportunity to tackle big challenges.

Today, however, I find myself in a major Marketing quandary unlike any other that I’ve faced. In marketing an eBook for a client, I’m running into a very concerning trend: extremely great response from amazon buyers (reviews) and an extremely low sales count. If you have promoted an ebook before, you know the problem that would arise in this scenario. There is no traction that can be gained from just great reviews alone. Reviews, likes, etc. need to aggregate with sales on Amazon to grow visibility, or so I understand it.

What next? The challenge of leveraging great reviews seem much more daunting than having a mountain of sales and turning that into a bigger mountain. My Marketing sense is tied in knots. What adjustments could be made to leverage the reviews to be visible enough for more people to be attracted to purchasing?

Marketing Gods, please smile down on me!

Sincerely,

Daniel Redman


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The California Lottery’s Social Behavior Jackpot

In the recently passed historic Mega-Millions draw, an incredible thing happened that very few Californians may be aware of. I was on vacation in Las Vegas during the draw, but realizing the gravity of the Mega Millions draw, knew that I would be doing myself a great disservice by not, at least, buying a few quickpicks for my 1 in 175million chance at changing the lives of my future childrens-future children.

Well, when I arrived at the usually innocuous border town of Primm, Nevada, this was the scene:

The wait time was an estimated 7 hours from the back of the line to reach the counter. This was a tribe of out of market consumers travelling substantial distance to buy into a grandiose dream. Everyone that I spoke to or overheard in line had a belief that they could beat the odds, overcoming unspeakable adversity to change their lives. It’s that chance and belief that I found so amazing.

The value in spending (or wasting) a few dollars for unlikely odds was completely permissible for all Nevada lottery players, now think about how that translates to any other consumer-product relationship. Is this the same behavioral phenomena that encourages people to buy bracelets that claim improved balance and bloodflow, or that drives miracle dietetics? Where do everyday people find the drive and encouragement to overcome the mental obstacle of 1 in 175million odds?


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Music in Advertising

Advertising is getting cool.

That would likely be extremely difficult for consumers to admit, but something that marketers have been proclaiming for half a decade.

As a marketer first and biased consumer second, I haven’t been able to truly realize a shift in cool factor until I had an epiphany today. I’ve discovered some great music within the last year from ads. I suppose it helps that I’m pretty liberal in the types of music I’ll listen to, but a bit of curiousity lead me to do some shallow investigation if other people are finding themselves compelled to search for music they’ve heard in TV & PreRoll Video ads as I am.

The climb in search interest for ‘songs used in commercials’ is certainly an eye-opener. Indeed music has given big brands a major search connectivity. This association of music to brands is certainly not a new practice, so why now? Have marketers simply become better at creating a playlist for their targeted demographic? Are new focus groups sitting around an iPod and picking out their favorite songs?

music searches

Here are 3 cool songs I’ve discovered recently in advertisements:

Song: The Asteroids Galaxy Tour “The Golden Age”

As heard in: Heineken commercial

Song: Sleepwalking by Photek

As heard in: ‘Sleeping Dogs’ game trailer

Song: Alex Clare “Too Close”

As heard in: Microsoft’s IE9 commercial

 

What are some of your favorite songs from ads?


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Will Work for an R8 #WantanR8

I’ve been casually following Audi’s ongoing social media contest called #WANTANR8.

I noticed that a contestant with the twitter handle of @grossman recently was selected as a winner. Out of curiosity, I checked his twitter profile and noticed that he is in Advertising. Couldn’t be rigged, right?

Well, I did a bit of digging and found some things that only piqued my curiosity further. In more than one instance, the Agency that @grossman works for and Audi are mentioned together.

On a Photographers Website:
Audiarnold

And various search combinations:
audisearch

It turns out that Arnold Worldwide has done quite a bit of work for VW (which of course is a sister company of Audi). Eyeballing a few different articles that report the start-finish of their engagement, the Arnold and VW relationship lasted about 10 years. I imagine that over 10 years of agency and client relationship the bond was tight. @grossman has been with Arnold Worldwide since 2006. I think you know where I’m going, and though it’s just speculation, @grossman as an Account Supervisor has his hands in a lot of Fortune 500 clients that come through the doors. I suppose if you do a good job you should be rewarded, as long as it’s not at someone else’s disadvantage and used as promotional content.

Arnold did very good work for VW/AUDI. Proof being in the pudding:
arnoldawards

I’m a big advocate of online contests as a means of distributing content and driving engagement. Using a branded contest as a facade to reward your friends and cheat others (Audi reports as 50,000 respondents) out of genuine participation is simply bad practice.


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ObAMA By the Numbers

Unless you’ve been living in an Internet cave forged out of mute buttons, you know...
article post

The Night Creepers–Impulsive Travel Bookings

by Hoteltonight. Browse more...
article post

ebook Marketing Blunders

Dear Marketing Diary, I’ve been a devout student of Marketing for close to 10 years...
article post

The California Lottery’s Social Behavior Jackpot

In the recently passed historic Mega-Millions draw, an incredible thing happened that...
article post

Music in Advertising

Advertising is getting cool. That would likely be extremely difficult for consumers to...
article post

Will Work for an R8 #WantanR8

I’ve been casually following Audi’s ongoing social media contest called...
article post