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When a Niche Gets Real: Going Solar

Solar Logo Pic

Solar Lead Generator

I’m doing something COMPLETELY different…or am I?

For over 3 years, I’ve had the opportunity to generate demand and create marketing strategy in the home solar panel niche. I’ve had a hand in creating over 25,000 leads and made some long lasting partnerships that have stood since day one of my consultancy.

The Solar space has developed, if as any indicator at all, ad copy went from appealing to the outlying ‘Prepper’ community, to becoming a mainstream savings opportunity for the general public. With that said, the profitability of lead sales has become more volatile than the product itself. The tangible growth of solar is almost immeasurable.

 

 

 

Solar growth arc

Solar growth

This is a plum, that I’m picking from the juiciest tree.  Consumers are finding it easier than ever to finance panels with little-no out of pocket, and reaping huge rewards for doing so.

With my knowledge as a demand producer and NOW as an Energy Consultant; interest shall be piqued. Innovating is hard when you’re not at the center of the universe. Becoming an Energy Consultant puts me there, deeply integrated in an exciting product. I can keep pace, grow exponentially, and tap existing resources and partnerships for an enlightened business development approach.

With my experience, I’ll have a unique approach to self generating demand for a product that is difficult for most homeowners to say ‘no’ to.  But…enough about me.

After spending a better part of a decade staying ahead of technology trends and consumer behavior, I’ve had hands on experience and am now all-in on Solar.  If I believe in it, I think you should too.

Have you considered putting solar panels on your home? I’d like to hear from you with pros or cons.

OR

Would you like to join me in selling rooftop real estate? Always looking to hire, and if I can’t bring you on immediately, I’ll know someone who can…

 


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The Night Creepers–Impulsive Travel Bookings

by Hoteltonight. Browse more infographics.


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10 Learnings About Bad Startup Ideas & Good Startup Ideas

“Take up one idea. Make that one idea your life – think of it, dream of it, live on that idea. Let the brain, muscles, nerves, every part of your body, be full of that idea, and just leave every other idea alone. This is the way to success, that is way great spiritual giants are produced.” -Swami Vivekananda

 

Good ideas

I’m the kind of person that can conceptualize Internet-based business ideas with predictable regularity.


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I Failed Hard At Business & You Can Too

I Failed Hard at Business & You Can Too

Arguably, one of the most difficult things about starting a new business is coming up with a viable idea in the first place.


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Technology Rehab

Jennifer Van Grove made a silly comment today on Facebook:

“If Klout can understand offline influence, it could become one of the most important advertising platforms of our time.”

The context of her praise is in response to Klouts purchase of


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Facebook’s Socialist Media

I was doing a bit of digging on the new FB rollout. If you’re not familiar, It’s an algorithm update that inherently gives more weight to the wall posts of local businesses. The technicality is that Facebook will play favorites to the more engaged brand content, which 9/10 times are from local businesses with smaller pools of fans. There are a few blog posts floating around that go into more detail. This technicality will be a win for small businesses, but I doubt it will cause anyone to change strategy or go out of their way to cater to. Facebook just wants to keep the interest of the small businesses because they propagate better engagement.

It’s becoming a very predictable formula for Facebook internal affairs:

Where are the highest points of engagement within the user base, and how can we do a better job of pushing that content to the forefront?

This is a unique growth mechanism for any business. Typically you see large corporations making substantial shifts that reflect movements right above a dotted line on a P&L. With Facebook, it’s simply not the case. Though, some Social Media pundits will argue that engagement breeds usage and usage brings ads views/clicks; I’m more aligned to believe it’s more of a survival tactic than anything else. Dips in usage lead to user attrition, user attrition leads to public speculation, and we know what happens once the media has an opportunity to portray a juggernaut as vulnerable.

Expect Facebook to frequently make adjustments to push engagement forward. It is in their best interest to remain a stalwart of American and global culture through interactions. Their future depends on it.


next page

When a Niche Gets Real: Going Solar

I’m doing something COMPLETELY different…or am I? For over 3 years,...
article post

The Night Creepers–Impulsive Travel Bookings

by Hoteltonight. Browse more...
article post

10 Learnings About Bad Startup Ideas & Good Startup Ideas

“Take up one idea. Make that one idea your life – think of it, dream of it, live...
article post

I Failed Hard At Business & You Can Too

I Failed Hard at Business & You Can Too Arguably, one of the most difficult things...
article post

Technology Rehab

Jennifer Van Grove made a silly comment today on Facebook: “If Klout can understand...
article post

Facebook’s Socialist Media

I was doing a bit of digging on the new FB rollout. If you’re not familiar,...
article post