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Screwing the Lunch Lady

Chevy made a major splash by announcing their newly formed sponsorship of Manchester United . While on paper this seems like an incredible step forward in the globalization of the GM brand, by rerouting their Super Bowl ad budget overseas, it’s a terrible shafting to the American people.
Chevy pees on USA
I’m not an extremely avid follower of politics or the global bank, but let me simplify and explain some of the economics involved in the Chevy sponsorship that severely rub me the wrong way considering our government floated Detroit $25 billion just a few years ago. Here are my thoughts illustrated with the help of a beautifully contrived anecdote:

When I was a little kid, my mom (lets call her Obamama), was very interested in my daily sustenance. She still is, but more-so when it was important that I develop properly. Anyhow, she gave me a lunch money stipend that would more than cover what the lunch lady had for daily fare if i skipped the cookie and recess snack. It wasn’t exactly a bone-in ribeye at Del Friscos everyday, but thats ok because I was suitably nourished. If I was enterprising enough, I could even stick away a few bucks and at the end of the month pick up a rad Sega Genesis game with the balance (let’s call that R&D). I would be just like all of the other kids, but there’s nothing wrong with that because as kids, we all validate each other by making the same decision together. And eating lunch lady food was a balanced enough diet to help me grow into a bigger person.

Though, right across the street from my elementary school was an incredible taco shop, notorious for having the best carne asada tacos in town. It would have pushed me to the top of my budget, but I certainly could have afforded a few tacos everyday instead. Granted that my trip was made safely (as the risk inherently increases when you cross the street), there I’d be with salsa all over my face like a menstruating contortionist, overwhelmed with happiness in front of the other kids. They’d be so pissed; like, ‘damn, those tacos look amazing’. And maybe the other kids (that could afford it) would take the risk also because we sort of follow each other in a weird way, thats how childhood validation and competition works. In a best case scenario at the end of the month, maybe no kids get runover, the tacos are delicious as billed, and Obamama is stoked because the carne is making me strong like a Native American Poltergeist. But, allthewhile guess who is quietly getting screwed by the principal in the janitors closet? The lunch lady. That’s right. You know why? Because the kids didnt want to invest in her meals. If all of the kids ate there eveyday, maybe she could have improved from microwave pizzas to eventually serving the things that the kids really want. But the kids weren’t interested in the future, they just wanted immediate satisfaction. So the lunch lady is forced to grab her ankles for the principal every afternoon to keep her job. We WANT the lunch lady to win and not the taco shop because she’s on our campus and supports the total school infrastructure.

In a worst case scenario, maybe a few or all of the kids are runover by cars or kidnapped and forced into slave work by the open market of bottom feeders that frequent the taco shop, thus forcing Obamama to put on a cape and bail them out. Guess who still gets screwed in all of this? The lunch lady, because her market of hungry kids has diminished. Meanwhile, the kids that are pulling through the taco venture don’t have enough money for a Sega Genesis game, and they are getting sick of tacos because of the scrutiny they have to face from the poor kids on campus. All in all, the balance of the school is kept intact when lunch money is spent with the lunch lady. Thats why she has such a memorable name, to make it easy for the easily distracted kids. Really though, this mess wouldnt be the kids fault. They were operating within the rules, they just wanted to live large. Their Obamamas never said they couldnt because they never had the foresight to think the kids would do anything but the safe and simple thing.

Shifting American marketing dollars overseas when we need jobs and growth at home is risky, slaps all of our collective faces in the core market, and screws the lunch lady.


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Does a Website Make the Man or Woman?

I’ve recently been challenged to determine whether or not a website is a suitable means of judging someones character or talent level. Of course industry has a lot to do with the potential perception, but I seem to think that knowledge can supersede design in a lot of cases. Anybody can pay a great designer to make a great website; but knowledge, intuition, confidence, and dedication are skills completely autonomous from anything you could ever portray in code. Good talent should always rise to the top regardless of their website quality. In that regards, a great website might be an overrated luxury for a startup or personal brand. Then again, if such resources were free to all startups, it would certainly make for easier sales processes and lubricated lead generation.

After asking a group of bloggers, designers, and digital marketers the same question, I compiled some of their best feedback:

That’s pretty broad, but because it’s broad, I would say Yes. If it’s crap, there are probably many areas in their life that is crap and I would wait until they got their act together before I dealt with them. In reality, they might just be busy, but clearly I would not be a priority when dealing with them.

Wes Chyrchel | Crowded Sites
Wes Chyrchel

As busy as one may be, your site should reflect you and your work. Practice what you preach!

Steve Peron | imnotadoctor
Steve Peron

I think it depends on the industy… I.E. some accountant’s website might not be visually appealing, but they could be great accountants

Eric Brandt | Restaurant Promotion Ideas
Eric Brandt

Good design = good business. That’s my motto… unfortunately, many people don’t understand how design translates to better business, but that’s part of why I’m a designer though… Helping businesses/individuals appreciate good design & reach their potential is rewarding. That said, it’s definitely more important to certain sectors than others.

Greg Gibson | 12Tone Creative
Greg Gibson

Ugly websites don’t go on dates. They stay home and play with themselves.

Tyler Jordan | TheArtofTylerJordan
Tyler Jordan

Do you have a different take on this topic? Let’s hear it!


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Who Clicks Banner Ads?

This is slightly deceiving (compared to irrelevant odds) but otherwise has some interesting clicker demos and non-click rationale.


Who Looks At Banner Ads Infographic


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Music in Advertising

Advertising is getting cool.

That would likely be extremely difficult for consumers to admit, but something that marketers have been proclaiming for half a decade.

As a marketer first and biased consumer second, I haven’t been able to truly realize a shift in cool factor until I had an epiphany today. I’ve discovered some great music within the last year from ads. I suppose it helps that I’m pretty liberal in the types of music I’ll listen to, but a bit of curiousity lead me to do some shallow investigation if other people are finding themselves compelled to search for music they’ve heard in TV & PreRoll Video ads as I am.

The climb in search interest for ‘songs used in commercials’ is certainly an eye-opener. Indeed music has given big brands a major search connectivity. This association of music to brands is certainly not a new practice, so why now? Have marketers simply become better at creating a playlist for their targeted demographic? Are new focus groups sitting around an iPod and picking out their favorite songs?

music searches

Here are 3 cool songs I’ve discovered recently in advertisements:

Song: The Asteroids Galaxy Tour “The Golden Age”

As heard in: Heineken commercial

Song: Sleepwalking by Photek

As heard in: ‘Sleeping Dogs’ game trailer

Song: Alex Clare “Too Close”

As heard in: Microsoft’s IE9 commercial

 

What are some of your favorite songs from ads?


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Print Vs Web, The Debate LIVES!

I know, I know, it seems like a dead and mercilessly beaten horse. For whatever reason, the frequency that I’ve actively debated why online advertising (and specifically digital media) is important when you are already committed to industry relevant print ads, has increased from zero to 60 as of late.

Here is a dirty collection of my thoughts on, at very least, why digital media needs to work alongside print, if not replace it’s priority in certain instances:

+The price comparison alone should be a major eye opener. Let’s call our ad network a square $4CPM, the average CPM for print ads is $10CPM. Will print be 2x more effective? Not if the means of assessing the readership volume is less effective. That number might need to be 10x or 15x more effective for print to make sense. Which would you expect to be more accurate, the updated by the millisecond pixel-data being gathered by ad networks on the activity of our target market or the ‘rough’ circulation and readership figures offered by trade journals? We use computers for a reason, they are smarter than people!

+Trackability and testing! We have very little idea post impression how people are influenced via print ads because there are such a limited amount of interactions possible. On the web, every time we accomplish a click or visit, we learn something. We learn what content is most compelling in ads and on site. There is a major disconnect between advertiser, content, and engagement with print ads. Imagine if you could adjust print ads based upon the individual users preferences. In comparison, how is prints’ effectiveness tracked?

+The crossover and ‘THEY’RE HUGE’ effect! To simplify what it means to create awareness…stay top of mind for as long as possible by advertising to a target as frequently as possible. You can accomplish this by staying with a target group throughout their entire consideration process. Such a leg up on competition! Imagine being the most prevalent advertiser every-time the target group searches for any related topic in your category, reading newspaper articles that are relevant, or visiting their favorite, and otherwise known as, most CREDIBLE websites. When someone sees an ad from a company that they have previously seen elsewhere they subconsciously think ‘This company is relevant, solvent, and authoritative’, thus closing the loop between consideration and decision making. Also, when you both appeal to the target in a professional mindset and the casual you’re making a substantially more lasting impression. Is your target market online? Yes, everyone is online…. In fact, I just made a quick inventory check on LinkedIn and you can reach over 900,000 people that are at least managerial seniority in the Oil & Energy industry if that made sense for your campaign objectives.

+All the cool people are doing it!
Digital Media
Digital Media


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Technology Rehab

Jennifer Van Grove made a silly comment today on Facebook:

“If Klout can understand offline influence, it could become one of the most important advertising platforms of our time.”

The context of her praise is in response to Klouts purchase of


next page

Screwing the Lunch Lady

Chevy made a major splash by announcing their newly formed sponsorship of Manchester...
article post

Does a Website Make the Man or Woman?

I’ve recently been challenged to determine whether or not a website is a suitable...
article post

Who Clicks Banner Ads?

This is slightly deceiving (compared to irrelevant odds) but otherwise has some...
article post

Music in Advertising

Advertising is getting cool. That would likely be extremely difficult for consumers to...
article post

Print Vs Web, The Debate LIVES!

I know, I know, it seems like a dead and mercilessly beaten horse. For whatever reason,...
article post

Technology Rehab

Jennifer Van Grove made a silly comment today on Facebook: “If Klout can understand...
article post