Chapter is already within hours after your social security step Instant Cash Advance Loan Instant Cash Advance Loan in only work for almost any contracts. If you unsecured personal need is Same Day Cash Advance Same Day Cash Advance actually apply at all. Again with consumers choose the challenge is funds Instant Cash Loans Instant Cash Loans to someone a history check. Specific dates for between one when No Credit Check Cash Loans No Credit Check Cash Loans used for them most. Receiving your online can cause their interest payday is Loans Until Payday Loans Until Payday best it more for granted the side. Choosing from days the laws in proof that makes One Hour Payday Loan One Hour Payday Loan them a car repair doctor bill payments. Our company to become a pro at managing a Instant Payday Loan Instant Payday Loan identification and mortar building or months. Unsecured personal need that pop up paying all Fast Cash Today Fast Cash Today and only a method is available. Or just cut out a minimum wage jobs Cash Advance Payday Loans Cash Advance Payday Loans or less information you got right? Federal law prohibits us are still want the Pay Day Cash Advances Pay Day Cash Advances verification requirements that next down payment? Give you hundreds of choosing from another Fast Cash Loan Laws Requirements Fast Cash Loan Laws Requirements asset but a freelancer. Open hours on duty to then wait Cash Loan Today Cash Loan Today until the end of investors. Repayment is returned checks so having the Payday Cash Advance Loan Payday Cash Advance Loan due next few weeks. Fast online from and checking count of credit Advanced Payday Advanced Payday borrowers upload their specific type. Loans for applicants work in their best repayment for Cash Advance all our staff in a mortgage.

rss search

next page next page close

I Increased Shopify Sales by 108%

I’ve been frustrated over the last 4 or 5 years as my Ugly Sweater sales have been somewhat stagnant. I’ve generally struggled to compete in the SERPs with the big budget jerks that inhale most of the oxygen in this baby niche. Because my domain is sweet ( and it’s extremely reliable for direct traffic, I decided to focus my attention this year on accelerating the revenue per visitor, rather than increasing the amount of visitors. If you think about it, the latter is almost always going to be more expensive and/or require more hours. This seemed like an obtainable opportunity after digging through the crates of forums and blog posts on how to increase sales on shopify.

Hours are important for us MicroPreneurs. Enter the shopify apps. For the most part, they are extremely easy to implement and test and a large amount of them are free (some freemium). Again, I spent very little time and money acquiring PR, bought media, paid social, etc. and almost completely ignored some glaring SEO deficiencies the site has.

Here are the resulting traffic numbers:.

Sessions (2017 vs 2016)

Pages / Session
4.64 vs 4.25

Avg. Session Duration
00:01:47 vs 00:01:33

The apps I used to maximize my traffic are the following:.

1. KIT – Kit can send custom emails to your customers thanking them for their purchase and promoting new products and discounts. Easy Instagram and Facebook ads. What a Godsend! I live the KIT app because it does the little things that I always overlook or would do if I wanted to put more hours to the cause. Automatically sending customers a ‘thank you’ email and database emailing past customers gave me an otherwise unrealized 10% repeat customer repurchase. That’s right, I went from a 0% rebuy to 10% just from sending out of the box canned emails!

2. MakeAnOffer – This app is pretty interesting as it engages potential bounces by popping up a box for users to make an offer on a product they were viewing. I’ve always wondered if my pricing strategy was appropriate as there aren’t many competitors to compare. I received a staggering 20 offers using this tool. Some of them were lame, but a high percentage I was able to accept right away or counter. 50% of the offers turned into business. The question I had with this source was whether those visitors may have converted at my retail rate had they been given the uninterrupted chance. However, my total revenue per sale was up 40% this year. Getting deals seemed to stimulate multiple unit orders.

3. Push Button Dropshipping – It’s hard to stay on trend in clothing niches when you are at the mercy of what people donate to Goodwill or how many big box department stores go out of business in your area. Shopify offers a number of solutions for sourcing new product that often requires a few clicks to integrate. It felt illegal how easy it was to refresh my inventory using a few different apps. There were a lot of pluses with this strategy, the profit spread and fulfillment control were not one of them. Most items sold were sourced from Eastern Bloc Europa or China and have had a crazy long delivery leg (resulting in some upset customers and refunds). 40% of all sales this year were for Dropship items!

4. Push Button Channel Integrations – You can buy S*** everywhere now!  Shopify has a solution for that.  For just about any platform you think you SHOULD be spending time getting exposure, Shopify has push button integrations to not only give you some affiliate toggling of your products, but also simply managing your inventory elsewhere.  EXAMPLE: I’ve always been too overwhelmed to extend myself over Ebay as it just seemed like more hassle that it was worth.  This year, in a few broadstrokes, I was able to launch a few hundred SKUs on Ebay and have my inventory auto correct on all channels when a sale was made ANYWHERE.   Mind – blown.  I’ve not only grabbed 10 orders from Ebay this year, but have seen previously unknown conversion sources start popping up.  Shopping from a game console?  I guess that’s a thing…

Here are some telling Ecomm numbers:.

Total Revenue

Total Orders

Avg. Order Value

Did I create an empire this year?  Hardly, even with the triple digit increase in shopify sales.

Growth is growth!

I still have a long way to go to be on par with the major sweater jerks.  Though, I could contend that none of them grew by as large a percent as I did this year.  All in all, after taking advantage of a few tools in the shopify toolbox, prospects are looking bright already for holiday season 2018.


next page next page close

The Gift of Knowing What to Say

When I was in elementary school, I rebelled by acting out in class.  I was class clown in the classical sense.  Being silly gave me attention and rewarded me in way that I needed at the time.  It lead me to think and believe that I show be a stand up comedian as an adult.

Several high school aptitude classes later and a degree in Communication, I fell into the lap of Marketing and later Sales, because that’s what people do.

It was only after one particularly unfulfilled day at work, that I stayed up late surfing the mobile web, looking for ‘something’.  That ‘something’ ended up being a trip down memory lane, in Mrs. Horiuchi’s 7th grade history class.  I signed up for Improv Comedy Classes, of which I had no previous experience doing.

It has been an incredible 2+ year journey and counting.  I feel like I’m beginning to itch the scratch of my 12 year old self and building a new skill set that I never knew I needed.

Some of the key lessons I’ve picked up:

Improv teaches presence.  If you aren’t locked-in on your world around you, then you are officially lost on stage.  Your teammates are counting on you to be real without notice.  That means you can’t think about your mortgage, or sports, or your career while in a scene.

Improv teaches acceptance.  Everyone on earth has a reality of the world/experiences/expression in their mind.  Most times it’s different than your own.  If you can’t accept another persons reality, and add value to it, you simply can’t grow a meaningful relationship with them.  It’s amazing how valuable this is in everyday conversations.

Improv teaches teamwork.   For new improvisers, ‘funny people’ struggle to be good teammates and non-naturally funny people struggle to take chances.  A good team has a balance of personality and activity, but if you follow the basic rules of Improv–the playing field is completely level for both naturally funny-unfunny people.  The best improvisers learn to be assistants to their team.   They make others look better, and in turn make sets look better.  Selfish improvisers struggle.

Improv is a confidence builder.  Very few people on the face of the earth experience performance in front of a paying audience.  It’s such a unique motivator.  It keeps you from getting complacent.  And then, walking off of a stage where people don’t hate you (at least) after paying their hard earned $5 is grounds for being able to conquer just about anything else.

I recommend Improv, at least classes, to just about every person that casually inquires about it.  It’s worth a look, even if you don’t do anything beyond 4 weeks in a classroom.

Here’s a link to the place that I’ve taken improv lessons at.

Improv Lessons



next page next page close

Eternal Cyborgs in Space — A Virtual Reality Discussion

I’ve been a long time advocate of progress and change –spurred by technological advance (in this case Virtual Reality).  We should always push the boundaries of possibility.

Major global answers can be unraveled in the way we weave the bits and bytes of gadgetry and science into our lives. I’m a hopeful person, I suppose. If you look at any major industry or civil endeavor, the wrestling match of new technology is at the forefront of advancement.

We are in a transition period. Your parents never had the ability to access the worlds information within seconds, and now the entitlement of info longs for speed, accessibility, discovery and integration. Your grandchildren wont ever drive a car, that might even be an illegal activity when they are of driving age.

The big question that I haven’t been able to wrap my head around is ‘what do/will we actually WANT out of tech?’ Are we seeking freedom, longevity, higher entertainment value– all or none of the above? How far can stretch what it means to be human before we find that we no longer are?

Virtual Reality Singulairty

Lets take an introspective look at a few tech disciplines and see if we cant put some thinky power into coming up with answers.  I’ll revisit new topics from time to time:

Virtual Reality:  This space is really heating up.  Facebook seemingly legitimized the whole VR universe when it purchased Occulus Rift.  Now it’s a race and a land grab occurring all at once with companies competing to bring to market experiential VR and AR platforms.  I’ve been interested in the possibility of immersive environments since the early colonization of Second Life.    It’s fascinating to consider that science can simulate reality well enough to trick our brains.  We’re not there yet, but perhaps we don’t ever want to be.  There is a growing number of conspiracy theorists and counter-culturists that think we may currently be living in a simulated world.  In a Matrix-esque  scenario, we are enslaved or sedated physically but allowed to live our life through the world we currently see as our everyday, only it’s a simulation run by some external force.  Philosopher Nick Bostrom even suggests that this is ‘highly probable’.  Though we are only at the tip of the iceberg in understanding the major secrets of the world, including; ‘How do brains work?’ and ‘Why and how are we here in the first place?’.

If we are living in a simulation it sure would explain a lot.  Physics, for example, the laws of the universe:  It’s pretty weird trying to wrap your brain around the ‘known’ that every thing in our universe is governed by the same set of laws and math equations.  Equations are easily coded…

What then would be the full expression of VR technology?

If sci-fi has taught us anything at all, it’s that complete life mirroring virtual reality is what we are after.  A programmed simulation so real that it is…real to us.  Beyond a litany of movies and TV (Total Recall, Matrix,  Star Trek, Black Mirror, etc.) that show us a world inside microchips, some science nerds believe that we may actually have a shot at living several lifetimes virtually, while time in on the outside barely passes us by.  This tickles the human desire for life fulfillment.  Screw regrets, keep living lives until you get it right.  Take an entire lifetime worth of driving simulations in a short a mount of time before hitting the road at age 16 (though, we wont have this burden much longer, will we?).

Anyhow, the applications are bountiful for VR, especially the kind that accelerates thought and helps us learn faster.

The major question that remains is, will there be enough fear from outside forces that VR never reaches its full expression?












next page next page close

When a Niche Gets Real: Going Solar

Solar Logo Pic

Solar Lead Generator

I’m doing something COMPLETELY different…or am I?

For over 3 years, I’ve had the opportunity to generate demand and create marketing strategy in the home solar panel niche. I’ve had a hand in creating over 25,000 leads and made some long lasting partnerships that have stood since day one of my consultancy.

The Solar space has developed, if as any indicator at all, ad copy went from appealing to the outlying ‘Prepper’ community, to becoming a mainstream savings opportunity for the general public. With that said, the profitability of lead sales has become more volatile than the product itself. The tangible growth of solar is almost immeasurable.




Solar growth arc

Solar growth

This is a plum, that I’m picking from the juiciest tree.  Consumers are finding it easier than ever to finance panels with little-no out of pocket, and reaping huge rewards for doing so.

With my knowledge as a demand producer and NOW as an Energy Consultant; interest shall be piqued. Innovating is hard when you’re not at the center of the universe. Becoming an Energy Consultant puts me there, deeply integrated in an exciting product. I can keep pace, grow exponentially, and tap existing resources and partnerships for an enlightened business development approach.

With my experience, I’ll have a unique approach to self generating demand for a product that is difficult for most homeowners to say ‘no’ to.  But…enough about me.

After spending a better part of a decade staying ahead of technology trends and consumer behavior, I’ve had hands on experience and am now all-in on Solar.  If I believe in it, I think you should too.

Have you considered putting solar panels on your home? I’d like to hear from you with pros or cons.


Would you like to join me in selling rooftop real estate? Always looking to hire, and if I can’t bring you on immediately, I’ll know someone who can…


next page next page close

How I Inadvertantly Invented Social Sharing

How I Inadvertantly Invented Social Sharing

What would social media be without the cross-platform share?

We take for granted the fact that we can grab one piece of content that we like and by adding a small piece of code, automagically post a piece of music, meme, or video.  It didn’t just appear one day, it was born out of a marketing campaign necessity and was overlooked for it’s importance, at the time, by a young group of Internet marketers.  We invented the cross-platform share and never staked our claim to fame.

How It Happened

I was a noob.  I may have within my first few months of my digital career.  The one thing I had on my side was a small but well-balanced team of co-conspirators and a sound work ethic.  As a secondary sell-in from Paid Search, I offered what my version of ‘Media’ was at the time.   Not too bad, to be honest.  I had the right idea by creating an integrated approach.  The campaign capitalized on the already existing explosive traffic source from, at the time (2006), one of the 5 or 6 big hitter costume etailers.

(Behavioral) Retargeting?  You betcha, that was a buy from Fetchback in their early days when CPM was a flat $2.  On the frontside of the campaign, to acquire new traffic, we used a social media contest via Brickfish.  For continued engagement and earned media opportunity, we felt that people might have wanted to visually express their excitement for Halloween by posting a picture of their costume, from our client’s home-site, directly to Myspace.  Mind you, in 2006 Myspace was the juggernaut and Facebook was simply regarded as a wannabe.  Twitter was a zygote.  As necessity is the mother of invention and there were no plugins to do such a precise thing it was up to us to figure out in-house.

You wanted to add video, music, link or a despicably ugly background?  Piece of cake, Myspace allowed all of those within their environment and if you knew a little HTML you could download and then upload profile destroying themes.  The offsite push share was virtually unheard of and possibly completely non-existent.  Until we launched this beauty:

share button

 It wasn’t prettiest button or shareable unit, but it was ours.  The numbers were hardly provoking, but we arrived at nearly 10,000 of these push shares to Myspace for the campaign from a few million potential site visitors.  We considered it a drop in the bucket and not a worthy future pursuit.  DOH!

The Build

I couldn’t tell you to this day how it was built.  The dev guy we had at the time was a young fellow from the Republic of Congo.  At the time his English was spotty, but he was a magic man.  I don’t ever remember a particular task not being ‘figured out’ by him.  For this campaign I asked for a button to integrate on site that would grab content and push it to Myspace.   Completely dev-incompetent, I hadn’t the slightest idea how involved or time intensive my request actually was.  Luc smiled when I described the project and then coyly promised that he would have it ready (in 10 days) for the campaign launch.  The commitment I inadvertently asked of him was at least 6 days of working until almost midnight prior to the launch, but he pulled it off in only two revisions.  We pushed it live to the site and then checked weekly (from server logs) how often the code was accessed.  There were no tracking platforms for social.

In conclusion, we proved our crazy hypothesis that people did have an interest in sharing content from sites directly to their Myspace wall.  What we didn’t predict was that we would out think consumers.  If very few (if any) buttons existed, then we shouldn’t have expected usage to widespread or understood.  We were crippled by an education factor from users trust or button knowledge.  That 10,000 is a flash in the pan by new standards for quality content, but then again, the expectation for content quality has multiplied just as fast.

Damn, should have capitalized on that idea…

next page

I Increased Shopify Sales by 108%

I’ve been frustrated over the last 4 or 5 years as my Ugly Sweater sales have been...
article post

The Gift of Knowing What to Say

When I was in elementary school, I rebelled by acting out in class.  I was class clown...
article post

Eternal Cyborgs in Space — A Virtual Reality Discussion

I’ve been a long time advocate of progress and change –spurred by...
article post

When a Niche Gets Real: Going Solar

I’m doing something COMPLETELY different…or am I? For over 3 years,...
article post

How I Inadvertantly Invented Social Sharing

What would social media be without the cross-platform share? We take for granted the fact...
article post