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Beauty and the Beast

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For a business or a sole proprietor, a website build could mean a major undertaking.

Depending upon functional requirement and business goals, sites could constitute a flattening of other marketing activities. The nimble Internet entrepreneur’s most valuable resources are time and money. If you sacrifice both for a limited market test, you will inherently be rolling the dice and diminishing your chances of success.

Enter the solution: I’ve found immediate success in launching site agnostic landing pages. They’re not a great long term approach for customer relationship management or SEO; but working within a category to test viability, work an affiliate relationship, or gauge ad response, this type of solution is incredible. Without the assistance of a developer or designer I was able to launch 4 landing pages and have them automatically rotate for testing within 2 hours.

This meant that I could’ve had an opportunity to be first to market, first to jump on an enticing affiliate offer, or decide that a niche was unfruitful as my competition was in site-build.


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2 comments

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  1. Dan.. great post! Did you have any issues with the build? I’ve never used the product before so any additional details you can provide about it are greatly appreciated!

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  2. dredman

    Some of text formatting was a little wonky and Unbounce said that’s a fix in their pipeline. The templates they provide are bit limited, so if you have some CSS knowledge it would help you with editing. Otherwise everything was pretty slick! I went with $99 package and it includes as much bandwidth as I could ever need.

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