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Beauty and the Beast


For a business or a sole proprietor, a website build could mean a major undertaking.

Depending upon functional requirement and business goals, sites could constitute a flattening of other marketing activities. The nimble Internet entrepreneur’s most valuable resources are time and money. If you sacrifice both for a limited market test, you will inherently be rolling the dice and diminishing your chances of success.

Enter the solution: I’ve found immediate success in launching site agnostic landing pages. They’re not a great long term approach for customer relationship management or SEO; but working within a category to test viability, work an affiliate relationship, or gauge ad response, this type of solution is incredible. Without the assistance of a developer or designer I was able to launch 4 landing pages and have them automatically rotate for testing within 2 hours.

This meant that I could’ve had an opportunity to be first to market, first to jump on an enticing affiliate offer, or decide that a niche was unfruitful as my competition was in site-build.

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  1. Dan.. great post! Did you have any issues with the build? I’ve never used the product before so any additional details you can provide about it are greatly appreciated!

  2. dredman

    Some of text formatting was a little wonky and Unbounce said that’s a fix in their pipeline. The templates they provide are bit limited, so if you have some CSS knowledge it would help you with editing. Otherwise everything was pretty slick! I went with $99 package and it includes as much bandwidth as I could ever need.


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