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Facebook Update Interpretation


Facebook will tell you that the new adjustments to the wall and expanded sidebar/ticker are to keep an engaging experience to users each and every time they login. While this may be true, there is another behavioral movement that Facebook is tapping into; the startling growth of multi-screen content consumption.

In a study conducted by IPG Media Lab and YuMe Ad Net, it was discovered that over 60% of TV viewers spent time distracted by data applications on mobile devices, while 33 percent watched TV with their laptops open.

Multi-screen consumption is here, and it’s real. People have naturally adapted to an influx of new media by discovering means of micro-reading and interacting. The primal strength of our peripheral is being realized. This is a prime example of technology paving the evolution of our society, rather than inhibiting. An inhibiting example would text messaging while driving (and several other dangerous scenarios), because our attention needs to be completely focused on a tiny screen and buttons to accomplish the task. Someday soon I expect a greater movement to improve the micro communication of SMS (namely better ‘talk to text’ activation), but for the time being this is a major evolution inhibitor.

In order for Facebook to be a single non-distracted experience they would need to move to multi-panel. The same rule holds true for TV, but there are a million reasons (all the way down to the TV manufacturers themselves) why TV’s single screen format wont change unless it becomes a life or death scenario.

Expect to see, what seems like, a more taxing experience on a lot of your favorite websites to captured more of our attention with less distraction. How will this balance against web development best practices? Could cleanliness give way to clutter? Whatever the future holds, Facebook is simply claiming ‘FIRST’!

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